Responsive Web & Search MarketingYour website must be mobile friendly and responsive to fully capture all the opportunity digital marketing represents
Is the term Responsive Web new to you? You are not alone – it is to a lot of people…
Responsive Web Design is an approach that is used to create simple interaction with the user. Elements of this experience include ease of reading and navigation, with a minimum of resizing, panning, and scrolling needed. The experience is also designed to be friendly across a wide range of devices. Specifically, mobile friendly.
Many companies are making changes to their websites to enhance their search engine rankings (SEO), or to function better on mobile devices, but they completely ignore many other important features. Here at The Lead Profit™, we believe responsive web design (RWD), coupled with best-of-breed Digital Marketing tools and business processes are necessary to succeed on the web.
If your website is more than 3 years old, it might be time to ask yourself if your website needs a re-fresh, and if now would be a good time to move to a responsive web design.
As Certified Search Marketing Specialists we are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. We are specifically trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods we use are GUARANTEED within the terms of service of these platforms.
Did you know that Google changed its search algorithm beginning April 21, 2015 (and will continue to do so over time)? If you do not have a responsive design that is mobile-friendly, then your site your search rankings could be affected.
Check to see how mobile friendly your website is right here!
Site Speed is also critical when it comes to SEO ranking and even conversion rates. Every second your site takes to load has a direct impact on conversions and can result lost sales. WordPress has a great tool to test the loading speed of your site.
Check to see how fast your website loads right here!
Search Marketing Benefits of Responsive Web Design:
- Google Demands It
- Better Links
- Lower Bounce Rates
- Fast Page Load Speed
- Improved Mobile Search Rankings
Benefits of Responsive Web Design:
- Extremely Flexible
- Outstanding User Experience
- Cost Effective
- Mobile Friendly
- Easy to Manage and Edit
Benefits to RWD & Inbound Marketing:
- A/B Testing Made Easy
- Social Shares & Widgets
- Analyze, Refine, Adjust
- Necessary to for Lead Capture
- Quickly Measure Results with Ease
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